On Hold Messaging
Customized “On Hold” Messages and Music. When your patients get placed “On Hold” what are they hearing?
Your practice has mainly 3 entrances: your front door, your website or internet presence, and your phone. When a patient or potential patient calls your office they are not only experiencing your practice through the employee who answered the call, but also when they need to be placed “On Hold.” Make the most of that time by creating a pleasant, informative and professional “On Hold” experience for your patients.
How they do it?
- World Wide Audio Media starts by asking questions about your practice that are unique and important to you and your patients so they can create a customized voiceover script.
- Once they get your information, one of their professional copywriters writes your messages about your practice. This could include your philosophy on how you make patients comfortable, tagline, procedures you want them to know about, oral health tips, new patient specials, values, and more.
- When you approve the script they will then professionally voice it and create the audio production that will be heard when a caller is placed “On Hold” at your practice.
- They will ask you about your phones’ brand and model so that they can send you the appropriate digital audio equipment that will easily hook up to your phone system.
The end result?
When you have customized “On Hold” messaging you are reinforcing your practice brand the moment your patient is placed on hold. In addition, you are not playing the radio where your patients might hear a competitor’s commercial; playing the radio could also create liability for music licensing fees.
This product or service is provided by a third party and does not constitute an endorsement by Henry Schein, Inc. or its affiliates (“HSI”). HSI is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of such third party products or services. HSI receives a marketing fee from the third party provider for products/services purchased.