Can you think of anything in business that works better when it’s not planned?
Without a strategic marketing plan in place, your marketing won’t be as effective as it could be. A marketing plan allows you to better use your resources and ultimately helps you prioritize your internal and external marketing systems. A good plan should focus on your growth goals and keep a proper budget in mind.
How they we do it?
- Dental Branding starts by analyzing your current marketing including your brand foundation, internal marketing, external marketing and how you track results.
- They then determine specific goals. These include the number of patients you would like to attract monthly and the revenue per patient you would like to see.
- Once they understand where you have strengths and where there are opportunities for improvement, we then prioritize your needs based on the goals of the practice.
- They then look at your available budget to determine the timeline to implement your new plan. This gives us our roadmap for the future.
The end result?
By following a plan tailored to the unique needs of your practice, you will strengthen all areas of your internal and external marketing. A plan will also allow you to track results correctly and then adjust your plan based on what you learn as you go. Ultimately, through careful planning and consistent adjustments, you can gain control of the growth of your practice and confidence in your future.
This product or service is provided by a third party and does not constitute an endorsement by Henry Schein, Inc. or its affiliates (“HSI”). HSI is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of such third party products or services. HSI receives a marketing fee from the third party provider for products/services purchased.